Press Releases
In true fashion of the spirit of the Global Launch Summit by ERA Global in 2024
Mauricio Navarro of TEITV and Jonathan Gregory of Oak Lawn Marketing International in Chicago ( the USA representative office of Shop Japan) signed an agreement forging a partnership to launch a successful original product from Oak Lawn Marketing Inc Japan in the rest of the world.
Oak Lawn Marketing International, Inc. of Illinois, USA, through its wholly owned subsidiary Global Ideas Direct, has partnered with TEITV of Barcelona, Spain, for the international distribution of one of its unique hit products distributed by the parent company’s brand, Shop Japan.
Oak Lawn Marketing Group has been in business for over 30 years, primarily focusing on bringing the most interesting products that the world has to offer to the Japanese market. Over the past several years, OLM has also been focusing on the development of unique products, either through key partnerships or through in-house development. It is the first time in our history that we have such a rich pipeline of such high potential items that we can share with the international market.
Jonathan Gregory, President and CEO of Oak Lawn Marketing International, and Chairman Elect of the ERA Global stated: “We at OLMI are extremely excited about the partnership with TEITV. Besides knowing Mauricio, Yvonne, and the team for many years, and having a great friendship, I am also excited about combining the unique abilities of both companies to bring what we have to the world, and allow all of our business partners and ERA Global members to share in the success that we have been having in Japan in recent years”.
TEITV has been in the business of commercial development, marketing, and distribution of direct-to-consumer products for over 30 years. TEITV was formed in Colombia, but expanded to Europe in 2020, setting up offices in Barcelona. With distribution and customer service hubs in both South America and Europe, they are a prime example of world-class distribution and customer support.
Mauricio Navarro, President and CEO of TEITV, states: “I have known Jon Gregory for many years, and we have shared many good times together. Our friendship has brought us to this partnership, and I and my whole team are so excited to be working with the great team at OLMI. It has indeed and will continue to be a prime example of working efficiency. It is amazing what we have accomplished together in just a few short months, and we are excited to see what the coming years will represent for us all”.
The combination of the power of these two industry veteran companies will prove to be a powerhouse of benefits for the industry as a whole. What we can bring to the table is a combination of truly unique, high-quality Japanese managed and engineered products, combined with best-in-class proven and successful marketing materials with new and unique stories to compel and inspire the consumer.
Please keep watch to see what this powerhouse team will bring in the coming years. It is expected that the first product will be released slightly before the ERA in Barcelona in May of 2025. Stay tuned!
TEITV Explores New Strategies for Direct Response TV Products
TEITV, a product development studio specializing in Direct Response Television (DRTV), is focusing on creating products and campaigns that connect quickly and effectively with viewers. The studio’s approach combines market research, rapid prototyping, and audience testing to ensure that every product featured on screen meets real consumer needs.
Recent work has emphasized items in health, wellness, and home utility categories, where simplicity, clarity, and immediate benefit are key. TEITV evaluates not only the product itself but also the messaging, visual demonstration, and call-to-action strategies that make DRTV effective.
“Direct response TV is about clarity and trust,” says the TEITV team. “Our goal is to make products that are easy to understand, with demonstrations that clearly show value and encourage action.”
The studio also experiments with cross-channel integration, ensuring products can move seamlessly from TV spots to online platforms. By combining performance data from previous campaigns with iterative product development, TEITV refines both the physical product and the way it is presented.
This methodology allows TEITV to develop solutions that are functional, visually engaging, and compelling for immediate consumer decision-making — core aspects of DRTV success.
Hearizon receives Clearcast UK approval and launches nationwide campaign
October 16, 2025
TEITV, has announced the official launch of its new 3-minute commercial for Hearizon, following Clearcast UK’s approval.
The campaign will debut this Friday across the United Kingdom, marking the start of a national rollout led by VitaDora, Hearizon’s exclusive distributor in the UK. The Clearcastapproval confirms that the advertisement meets all British broadcasting standards, ensuring full compliance and readiness for national distribution across major TV networks and digital platforms.
“This approval reflects our ongoing commitment to transparency, innovation, and excellence within the hearing-care sector. Hearizon represents a significant step forward in creating accessible, discreet, and powerful hearing devices,” said Mauricio Navarro, CEO of TEITV.
Hearizon combines ergonomic design with intelligent sound amplification technology, offering up to 34 dB of sound enhancement and automatic environmental adaptation. With up to 20 hours of battery life, it provides a seamless and comfortable listening experience for users in their everyday lives.
The campaign, managed by VitaDora UK, aims to strengthen the brand’s position in the British market while offering TEITV’s B2B partners new opportunities for collaboration and growth in the rapidly expanding hearing-solutions segment.
“We’re excited to bring Hearizon to more retail and healthcare partners across the UK. The response so far has been extremely positive, and this launch marks an important milestone for both brands,” added Ken Daily, CEO of VitaDora.
For more information or partnership inquiries, please contact:
sales@teitv.com